There’s more than one way I can help.
Some clients need a one-time call review. Others need a strategic partner embedded in the business. Most need something in between. Here’s how I work.
Sales Call Tune-Up — $350
The fastest way to experience what I do — and get immediate value.
You send me a sales call recording.
I listen, evaluate, and come back with a specific written and verbal breakdown: what’s working, what’s not, and exactly what to change.
Most people who do one of these don’t need much convincing to go deeper.
Best for: Founders running their own sales, reps who are stuck, or anyone who wants a fast, expert second opinion before a big meeting.
Book a Tune-Up
Sales Coaching
Structured, ongoing coaching for founders or early commercial leaders building a repeatable sales process.
We work on the fundamentals that actually move deals: discovery, messaging, objection handling, pipeline discipline, and follow-through. Not theory — real conversations about your specific deals, your specific customers, and what needs to change.
Engagements are typically 90 days with weekly or bi-weekly sessions.
Best for: Founders stepping into a sales role for the first time, or early sales hires who need accountability and structure to break through a plateau.
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Strategic Advisory
This is the deepest level of engagement — and the one that produces the most durable results.
I work alongside your team as a senior sales and commercial strategy resource.
That might mean defining your ideal customer profile, rebuilding your messaging, redesigning your sales process, coaching your reps, helping you hire, or working through specific deals. Usually several of the above at once.
If you’re a funded health tech company that needs the thinking and experience of a VP of Sales without the full-time cost — this is the model.
Best for: Health tech companies between $1M and $20M ARR who are serious about building a scalable revenue engine and want a senior partner in the room, not a vendor on the outside.
Start HereHow It’s Worked in Practice
Every engagement is different. Here’s a sense of what the work actually looks like.
Sales Call Tune-Up
The founder who was talking to everyone and signing no one.
She had a solid product and plenty of first meetings. The pipeline wasn’t moving. Her ideal customer profile was vague. Her discovery calls were heavy on presentation and light on discovery and dialogue. And she couldn’t explain why one buyer was a fit and another wasn’t.
After one Sales Call Tune-Up, engagement improved. We defined her ICP, mapped out a workable discovery strategy, and gave her a repeatable framework for the first 20 minutes of any meeting. Two months later, she was spending less time prospecting and more time with buyers who were buying.
Sales Coaching
The clinician who was selling the technology instead of the problem.
A founder with deep clinical expertise and a first-of-its-kind cardiac monitoring solution. Strong instincts. Almost no commercial experience. The pitch led with the device.
We switched the focus to patients falling through the cracks, the health systems carrying the cost, and the outcome this product changes. Repositioned messaging, defined the ICP, and createed a go-to-market roadmap from first pilot to scalable contract.
Strategic Advisory
The sales team with the right people but the wrong direction.
Good AEs. Strong CEO. Real product. But the results weren’t matching the potential.
The reps weren’t the problem. Channel conflict, unclear process, and inconsistent discovery were jeopardizing deals before they got started. We worked the team and the system together: structured coaching for each rep, a cleaned-up sales process, and a shared language for what good looks like.
The turnaround was almost immediate. Within 90 days, activity was up, engagement increased, and customer acquisition doubled.
Not sure which fits?
Fill out the form and describe what’s going on. I’ll tell you honestly where I think I can help — and where I can’t.
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