Selling into healthcare is uniquely challenging — and most sales teams make costly, avoidable mistakes. We break down five of the most common sales execution errors that sabotage deals with hospitals and health plans.

An underperforming sales exec is a problem, but it's often fixable...and allows you to avoid the recruiting, ramp-up, lost momentum and other costs that come with hiring a replacement.

Discover why likability is a critical but often overlooked factor in B2B sales success—especially in healthcare. Learn 7 key questions to improve trust, build rapport, and close more deals.

The next time a customer asks about your solution, resist the urge to deliver a long-winded explanation. Instead, offer the Minimum Viable Answer—the most concise, complete response that directly addresses their question.