“I’ve been selling health tech since before it was called health tech.”

About Brendan McAdams

I’m the founder of Kiinetics and the author of Sales Craft. I’ve spent my career in health tech sales — not as a bystander, but in the room, running deals, building teams, and figuring out what actually works when you’re trying to sell into one of the most complicated buying environments in the world.

I started Kiinetics because too many health tech companies have great products and broken sales execution. They run pilots that go nowhere, hire reps who miss quota, and mistake activity for progress. I fix that.

I work with founders and commercial teams as a coach, strategist, and sometimes an unofficial member of the team — depending on what the situation needs. Some clients need a single focused session. Others bring me in as a long-term strategic partner. Most fall somewhere in between.

I’m a Techstars All-Star Mentor (top 4% of the global network), a TEDCO Loaned Executive, and I’ve worked with companies from pre-revenue to $20M+ ARR across health plans, health systems, provider groups, and employer markets.

If you’re building something serious in health tech and need someone who knows this world — not just sales generically — let’s talk.

Techstars All-Star Mentor – Top 4%

TEDCO Loaned Executive

Author, Sales Craft

Host, Let’s Chat Health Tech

20+ Years in Health Tech Sales