Being a startup founder or entrepreneur is hard work. The responsibilities and obligations can seem to be endless. And one of the most critically important is sales.
If you’re getting ready to launch and haven’t talked to prospects, or you’ve got your first customers but can’t accelerate your sales, we know how to help. Let’s dive into the details and get your customer acquisition strategy on track.
Is this story familiar? A very capable software engineer has a great idea. And decides to build out that idea.
The result is a disruptive product that is beautifully designed, incredibly robust, and is cost effective. It’s so good that it should sell itself. Except it doesn’t.
Of course, the solution still needs to be sold. And that’s true of every solution. The founder still needs to sell it. You can read the sales and marketing books, listen to podcasts, but still feel stuck, frustrated and lost. How do you get started, get momentum, and get customers to succeed and tell their peers?
This founder then talked to us. We quickly dug into the sales process, defined the specific customer benefits, and determined a simple, actionable sales strategy. One that focused on fundamentals and allowed the founder to leverage their unique selling strengths.
As a founder, you are the sales leader for the enterprise. Let us help you leverage your unique sales strengths and accelerate your sales momentum.
Ultimately, sales success comes down to fundamentals. It doesn’t have to be complicated. It’s often just basic skills routinely executed.
But it helps to have the right mindset and approach. Sales Craft explains the mindset and summarizes these core sales skills. Simply and efficiently. So you can focus and execute as the sales leader your company needs.
Early-stage founders, consultants, solopreneurs and creators need selling. You need to know your customers, understand the requirements, hear objections firsthand, ask the questions and develop those critical early relationships.
And you can’t wait until the solution is ready. Those conversations need to happen now.
Don’t fixate on MVP or Product/Market Fit. Let’s uncomplicate your sales process and get your next customer, but the right next customer. And then the next right customer.
We can’t promise that sales is easy, but we can make it easier. And make you an effective sales leader.
Weekly sales advice, stories, case studies and deal breakdowns.
The emphasis is on digging into the B2B sales process. For founders. By a fellow founder who understands firsthand how important sales execution is.
I'm very excited to be able to kick things off with @julia_saxena. This promises to be a truly engaging, actionable hour! Please DM me if you have questions, or visit for more details.Read More
- How to generate great content without spending hours every day - What you should post and how often on each platform - The copywriting principles you can apply to ensure your content hits the mark every time - A simple framework for creating posts that get attentionRead More
BIG NEWS!! I'm pleased to have @julia_saxena as our first guest speaker for the #B2B Sales Community. How to Stand Out on Twitter and LinkedIn to Attract the Right People to Your Business It's an interactive workshop w/ exercises, breakout sessions, and Q&A to discover...Read More
@MeetKevon @_marktani @rosiesherry @jayclouse Frameworks??? I just started a twice-weekly Zoom session. Using ConvertKit and my CRM. Have a Carrd website. I'm learning and tuning as I go!Read More
@coreyhainesco But by being armed with: 1) the right information (e.g., ROI, measurable benefits, etc.) and 2) the ability to effectively explain those benefits You're able to discount as part of a sales strategy, and not out of desperation.Read More
@coreyhainesco Absolutely. There are reasons to discount. (Hey, I sold DBMS software for a public company.) The key is to do it on your terms. You may want to entice a quicker or larger purchase, for example. Or to generate goodwill for a better long-term relationship.Read More
@_marktani @MeetKevon I'm using Slack at the moment. Better for small groups. I think the key is to keep the # of channels small at the outset.Read More
@MeetKevon @uberstuber I did $15/mo... with the thinking that it's such a good deal that you can't pass it up. >8 sessions a month. How can you go wrong?Read More
@MeetKevon Hey Kevon... If 20 is consider under 50 then I definitely qualify. The community is the and it's for founders, creators, indiehackers and freelancers that want to get better at sales.Read More
@Aarivu10 @MeetKevon Thank you, Soumya!Read More