Revenue. Faster.
I help health tech companies build a sales process that actually works in healthcare — and fix the ones that don’t.
About my services
If you’re building something real in health tech, you already know the problem.
Healthcare buyers move slowly, dodge commitments, and say “circle back” like it’s a strategy. The product isn’t the issue. The sales process is.
I work with health tech founders and commercial teams who are serious about building a repeatable, scalable revenue engine — not just closing the next deal.
Techstars All-Star Mentor – Top 4%
TEDCO Loaned Executive
Author, Sales Craft
Host, Let’s Chat Health Tech
20+ Years in Health Tech Sales
How We Work Together
From a single call review to a full strategic engagement — I meet you where the need is.
Sales Call Tune-Up
A focused review of one of your sales calls — what’s working, what isn’t, and exactly what to fix.
Best for:Founders and reps who want fast, specific feedback without a long commitment.
Price: $350 – Money-back guarantee.
Sales Coaching
Ongoing coaching for founders or early commercial leaders building a repeatable, accountable sales process.
Engagements are typically 90 days with weekly or bi-weekly sessions.
Best for: Early commercial teams who need structure, not just encouragement.
Start HereStrategic Advisory
A hands-on engagement where I work alongside your team — helping build strategy, pipeline, messaging, and go-to-market structure from the ground up.
Best for: Funded health tech companies that need a senior sales mind without a full-time hire.
Start Herehow it works
A simple and effective process
Most health tech sales problems aren’t about effort – they’re about structure. Here’s how we turn chaos into closed deals.
Assess
I look at what you’re doing, where the friction is, and what’s actually getting in the way of revenue.
Plan
We build a clear, specific strategy — not a framework, a plan. With targets, timelines, and a defined approach for your specific market.
Execute
I work alongside your team — coaching, advising, and adjusting until the process is working and you don’t need me anymore.
What clients say
“Brendan significantly enhanced both our sales strategy and our execution to enormous effect, enabling our sales team to sell higher into our enterprise health plan clients and structure much bigger, more strategic relationships and contracts.”
Maridy McGinnis
CEO, AllMed
Healthcare Management
“Brendan was able to quickly understand our business, identify our competitive advantages and unique differentiators, and uncover our sales blindspots. He worked collaboratively with our team to identify and advance our company’s real strategic opportunities.”
Beth Pride
CEO
BPE Global
“We leveraged Brendan’s deep health plan knowledge and sales expertise to accelerate our discovery process, refine our customer acquisition strategy, and execute a comprehensive marketing, lead gen, and sales campaign, saving us months of effort and avoiding costly missteps and dead ends. We can’t recommend Brendan enough.”
Rick Lee
CEO
Healthrageous
Not sure where your sales process is breaking down?
The Health Tech Sales Audit is a short self-assessment that helps founders and commercial leaders identify exactly where deals are getting stuck — and what to do about it.
Free. Takes about 10 minutes.
Download the AuditWorth Reading
Do You Need a Health Tech Sales Coach?
A practical guide for founders selling into health plans, health systems, hospitals, and other healthcare organizations Most health tech failures aren’t product failures. They’re sales failures. The problem is real.
Read it