We work with VCs, angel investors, and start-ups to increase sales velocity and customer engagement through better execution and strategy.
Revenue and sustained sales momentum is critical to the viability and growth of any business. We provide the training that helps uncover hidden assets and underperforming opportunities. We help you become more effective by coaching you to overcome challenges, and make your sales process repeatable and scalable, increasing revenue, and overcoming challenges.
Business coaching that gets actionable results
Getting attention. Creating interest. Developing compelling messaging. Qualifying opportunities. Structuring deals and partnerships. Getting to YES. And then, ultimately, achieving a successful implementation and a happy, referenceable customer. Each step requires proper execution, perseverance and skill. Missteps and inadequate execution can have devastating consequences.
Getting meaningful customer engagement and sales traction is difficult, especially with healthcare and high tech customers. Decision-making can be complex and consensus-driven, the ROI justification process complicated and time-consuming, and risk-aversion is the default setting for most companies. In today’s crowded market, you need a top producing business coach for effective business owners, VCs and Angel Investors. A signed contract does not necessarily translate into a successful, referenceable implementation.
We understand how difficult gaining sales velocity and winning the right customers can be. With our precise use of training, guidance, coaching and consultation, combined with your expertise and product knowledge, you can become the rainmaker and sales leader that your business requires.
Your expertise and our ability to uncover hidden assets can unlock your sales potential
We work to make sales efforts more impactful, more effective, with a higher return on effort. To accomplish this, we focus on optimizing your deep solution knowledge and inherent sales ability while emphasizing sales process, fundamentals and execution. For your company to be at peak performance, you need to be a Sales Leader.
Let our extensive experience helping start-ups and founders increase your sales velocity, increase your customer portfolio, and achieve successful implementations. Whether you are a venture capitalist, angel investor or a start-up executive, our proven methodology brings results.
Our sales coaching focuses on every aspect of the sales process: preparation, strategy, fundamentals, execution, deal structure and negotiation, board meetings, sales staffing, etc. The goal: Unlocking your business potential.
We conduct sales workshops for founder teams and start-ups that: enable customer discovery, accelerate Product/Customer Fit, improve sales effectiveness, and achieve implementation success.
We offer highly targeted, short-term sales and marketing consulting services for start-ups, Angel Investors, and Venture Capitalists looking to introduce new solutions, boost underperforming opportunities, and grow your customer portfolio
How to engage with us.
Our goal is simple. To get your sales process and execution to line up with your customer value. Our process is simple, and produces results. Provide training, guidance, sales coaching and execution oversight… and then watch you succeed. We’re here when you need us. Not when you don’t.
If that sounds right to you, connect with us.
Or download an excerpt from Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success here.
To learn how we’ve helped other start-ups, founders and freelancers become Sales Effective, schedule a free sales solution call. No sales pitch. Just a productive conversation about your sales efforts.
Like anything worthwhile, being effective at sales takes time, effort, and dedication. But everyone can become better at sales. Getting better at sales is simple. Start with the fundamentals. You can significantly improve your sales effectiveness by developing good habits and executing them consistently.…
Just as you wouldn’t confuse your job with your career, don’t confuse companies and customers. You might have a list of companies that make up your territory, but it is always the people at these companies that buy. Here’s the simple math: Companies ≠…
Cold emails work, especially if they’re not cold. I got hit up by a start-up founder with a cold email in response to a post I placed on @IndieHackers. It’s worth sharing as it’s a great example of how to to start a sales…