Being a startup founder or entrepreneur is hard work. The responsibilities and obligations can seem to be endless. And one of the most critically important is sales.
If you’re getting ready to launch and haven’t talked to prospects, or you’ve got your first customers but can’t accelerate your sales, we know how to help. Let’s dive into the details and get your customer acquisition strategy on track.
Is this story familiar? A very capable software engineer has a great idea. And decides to build out that idea.
The result is a disruptive product that is beautifully designed, incredibly robust, and is cost effective. It’s so good that it should sell itself. Except it doesn’t.
Of course, the solution still needs to be sold. And that’s true of every solution. The founder still needs to sell it. You can read the sales and marketing books, listen to podcasts, but still feel stuck, frustrated and lost. How do you get started, get momentum, and get customers to succeed and tell their peers?
This founder then talked to us. We quickly dug into the sales process, defined the specific customer benefits, and determined a simple, actionable sales strategy. One that focused on fundamentals and allowed the founder to leverage their unique selling strengths.
As a founder, you are the sales leader for the enterprise. Let us help you leverage your unique sales strengths and accelerate your sales momentum.
Ultimately, sales success comes down to fundamentals. It doesn’t have to be complicated. It’s often just basic skills routinely executed.
But it helps to have the right mindset and approach. Sales Craft explains the mindset and summarizes these core sales skills. Simply and efficiently. So you can focus and execute as the sales leader your company needs.
Now.
Early-stage founders, consultants, solopreneurs and creators need selling. You need to know your customers, understand the requirements, hear objections firsthand, ask the questions and develop those critical early relationships.
And you can’t wait until the solution is ready. Those conversations need to happen now.
Don’t fixate on MVP or Product/Market Fit. Let’s uncomplicate your sales process and get your next customer, but the right next customer. And then the next right customer.
We can’t promise that sales is easy, but we can make it easier. And make you an effective sales leader.
Weekly sales advice, stories, case studies and deal breakdowns.
The emphasis is on digging into the B2B sales process. For founders. By a fellow founder who understands firsthand how important sales execution is.
Being a salesperson by profession and someone fascinated by the psychology of sales, words like sale and sell naturally intrigue me.
As simple as it may sound, the significance of sale vs. sell is worth some examination for those of us dedicated to the craft of sales.
Leaving the perceived safety of company employment isn’t for everyone. And it warrants some serious thinking before making the leap. But for many people, that opens up almost infinite opportunity.
Selling to large enterprises is hard. Sales cycles are protracted and unpredictable. Product requirements will be extensive and demanding. You’re selling to multiple different personalities,
B2B Sales Tip: Have a backup plan Make a habit of thinking about what could go wrong throughout the sales process. Do that and you'll find that having a 'Plan B' becomes second nature. Then, you're ready if something goes wrong. You won’t need it. Probably.
Read MoreHere's the link to the full episode -
Read MoreAre you a startup founder? Freelance consultant? Indiehacker? If you are, you'll want to check out the Sales For Founders podcast. My latest Sales Chat with @louisnicholls_ gets into how to have a great first sales call. Who doesn't want that? https://t.co/YgP8zox6Ky
Read MoreHere's the link to the full episode -
Read MoreThe latest Sales For Founders podcast episode just 'dropped.' (I'm crushing this media lingo, right?) @louisnicholls_ and I get into best practices for that big first sales call. There are great takeaways for anyone looking to elevate their sales game. https://t.co/4EQTu4Dp3M
Read MoreRT @brendanmcadams: A teaser for the Sales For Founders podcast community. Next week we're posting our conversation with @r00k about being…
Read MoreRT @brendanmcadams: Hey! Having another great chat with @louisnicholls_ about sales. In this episode, we talk about how to have an effecti…
Read MoreTalking about freelance sales with @realAndyPaul. https://t.co/zYlaYkzkbU
Read MoreHere's a link to the SFF podcast site if you want to get email updates - And reach out to @r00k if you're interested in the @tuple sales oppty.
Read MoreA teaser for the Sales For Founders podcast community. Next week we're posting our conversation with @r00k about being a technical founder that sells. It's more fun than you'd think. (But they're now looking for an acct exec...) https://t.co/rS3WRPKAIN
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