We help B2B startups and their founders shorten sales cycles, improve customer acquisition, and increase customer success and references.
Sales coaching that gets actionable results
Getting attention. Creating interest. Developing compelling messaging. Qualifying opportunities. Structuring deals and partnerships. Getting to YES. And then, ultimately, achieving a successful implementation and a happy, referenceable customer. Each step requires proper execution, perseverance and skill. Missteps and inadequate execution can have devastating consequences.
Getting meaningful customer engagement and sales traction is difficult, especially with healthcare and high tech customers. Decision-making can be complex and consensus-driven, the ROI justification process complicated and time-consuming, and risk-aversion is the default setting for most companies. Because a signed contract does not automatically become a successful, referenceable implementation.
We understand how difficult gaining sales velocity and winning the right customers can be. With our precise use of training, guidance, coaching and consultation, combined with your expertise and product knowledge, you can become the rainmaker and sales leader that your business needs.
Your expertise and our sales experience: a perfect combination
We work to make sales efforts more impactful, more effective, with a higher return on effort. To accomplish this, we focus on optimizing your deep solution knowledge and inherent sales ability while emphasizing sales process, fundamentals and execution. For your company to be at peak performance, you need to be a Sales Leader.
Let our extensive experience helping start-ups and founders increase your sales velocity, increase your customer portfolio, and achieve successful implementations.
Our sales coaching focuses on every aspect of the sales process: preparation, strategy, fundamentals, execution, deal structure and negotiation, board meetings, sales staffing, etc. The goal: Unlocking your business potential.
We conduct sales workshops for founder teams and start-ups that: enable customer discovery, accelerate Product/Customer Fit, improve sales effectiveness, and achieve implementation success.
We offer highly targeted, short-term sales and marketing consulting services for start-ups looking to introduce new solutions, boost underperforming opportunities, and grow your customer portfolio
How to engage with us.
Our goal is simple. To get your sales process and execution to line up with your customer value. Our process is simple, and produces results. Provide training, guidance, sales coaching and execution oversight… and then watch you succeed. We’re here when you need us. Not when you don’t.
If that sounds right to you, connect with us.
Or download an excerpt from Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success here.
To learn how we’ve helped other start-ups, founders and freelancers become Sales Effective, schedule a free sales solution call. No sales pitch. Just a productive conversation about your sales efforts.
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