Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.


He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.


Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.


He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.


Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.


He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.


Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.


He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.


About Me

Brendan McAdams is on a mission to elevate sales execution for health tech startups. As an expert in B2B sales strategy and enterprise customer acquisition, he empowers founders and sales teams to navigate the complex landscape of healthcare. Through his consulting, coaching, writing and podcast, he guides emerging health tech companies toward building referenceable revenue, landing enterprise customers, and avoiding costly sales missteps.

Brendan is passionate about demystifying the sales process for technology entrepreneurs. He helps startups develop robust sales strategies, craft compelling value propositions, and create successful proof-of-concept pilots. Whether working directly with founders, mentoring through startup accelerators, or advising investor portfolios, Brendan thrives on transforming sales potential into measurable business growth.


About Me

Brendan McAdams is on a mission to elevate sales execution for health tech startups. As an expert in B2B sales strategy and enterprise customer acquisition, he empowers founders and sales teams to navigate the complex landscape of healthcare. Through his consulting, coaching, writing and podcast, he guides emerging health tech companies toward building referenceable revenue, landing enterprise customers, and avoiding costly sales missteps.

Brendan is passionate about demystifying the sales process for technology entrepreneurs. He helps startups develop robust sales strategies, craft compelling value propositions, and create successful proof-of-concept pilots. Whether working directly with founders, mentoring through startup accelerators, or advising investor portfolios, Brendan thrives on transforming sales potential into measurable business growth.


Brendan McAdams is on a mission to elevate sales execution for health tech startups. As an expert in B2B sales strategy and enterprise customer acquisition, he empowers founders and sales teams to navigate the complex landscape of healthcare. Through his consulting, coaching, writing and podcast, he guides emerging health tech companies toward building referenceable revenue, landing enterprise customers, and avoiding costly sales missteps.

Brendan is passionate about demystifying the sales process for technology entrepreneurs. He helps startups develop robust sales strategies, craft compelling value propositions, and create successful proof-of-concept pilots. Whether working directly with founders, mentoring through startup accelerators, or advising investor portfolios, Brendan thrives on transforming sales potential into measurable business growth.


Common Questions

How do early-stage health tech companies create a scalable sales strategy?

What are the key differences between selling to hospitals versus health plans?

How can startups effectively price their solutions in competitive markets?

What makes a proof-of-concept pilot successful?

How do founders transition from founder-led sales to a professional sales team?

Common Topics

  • How to Build a Repeatable Sales Process for Health Tech Startups

  • Strategies for Landing Enterprise Customers in Complex Markets

  • Crafting Effective Proof-of-Concept Pilots

  • Sales Pricing Strategies for Early-Stage Companies

  • Building Customer Success Frameworks in Healthcare Technology

  • Navigating Sales Challenges in Health System and Payer Markets

CEO
CEO

Common Topics

  • How to Build a Repeatable Sales Process for Health Tech Startups

  • Strategies for Landing Enterprise Customers in Complex Markets

  • Crafting Effective Proof-of-Concept Pilots

  • Sales Pricing Strategies for Early-Stage Companies

  • Building Customer Success Frameworks in Healthcare Technology

  • Navigating Sales Challenges in Health System and Payer Markets

Common Questions

How do early-stage health tech companies create a scalable sales strategy?

What are the key differences between selling to hospitals versus health plans?

How can startups effectively price their solutions in competitive markets?

What makes a proof-of-concept pilot successful?

How do founders transition from founder-led sales to a professional sales team?

How do early-stage health tech companies create a scalable sales strategy?

What are the key differences between selling to hospitals versus health plans?

How can startups effectively price their solutions in competitive markets?

What makes a proof-of-concept pilot successful?

How do founders transition from founder-led sales to a professional sales team?

Facts About Brendan

  • Co-founded Expertscape, a global platform ranking medical experts

  • Host of the Let's Chat Sales podcast for startup founders

  • Served as Program Director for AccelerateBaltimore

  • Author of Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success

  • Mentor with multiple startup accelerators including Techstars

  • One of his proudest achievements is helping multiple health tech startups secure their first enterprise contracts

CEO
CEO

Facts About Brendan

  • Co-founded Expertscape, a global platform ranking medical experts

  • Host of the Let's Chat Sales podcast for startup founders

  • Served as Program Director for AccelerateBaltimore

  • Author of Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success

  • Mentor with multiple startup accelerators including Techstars

  • One of his proudest achievements is helping multiple health tech startups secure their first enterprise contracts

  • Co-founded Expertscape, a global platform ranking medical experts

  • Host of the Let's Chat Sales podcast for startup founders

  • Served as Program Director for AccelerateBaltimore

  • Author of Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success

  • Mentor with multiple startup accelerators including Techstars

  • One of his proudest achievements is helping multiple health tech startups secure their first enterprise contracts.

There's more…

Get Sales Craft at Amazon. Listen to the Let's Chat Sales podcast at letschatsales.com. Connect on LinkedIn. Subscribe to Brendan's HTS Newsletter by clicking here.

There's more…

Get Sales Craft at Amazon. Listen to the Let's Chat Sales podcast at letschatsales.com. Connect on LinkedIn. Subscribe to Brendan's HTS Newsletter by clicking here.