
Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.
He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.

Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.
He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.

Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.
He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.

Brendan McAdams is a sales coach, author, and entrepreneur dedicated to helping early-stage health tech companies build sustainable revenue strategies.
He is the author of Sales Craft and founder of Kiinetics, a sales coaching and consulting agency that transforms startup sales teams.
About Me
Brendan McAdams is on a mission to elevate sales execution for health tech startups. As an expert in B2B sales strategy and enterprise customer acquisition, he empowers founders and sales teams to navigate the complex landscape of healthcare. Through his consulting, coaching, writing and podcast, he guides emerging health tech companies toward building referenceable revenue, landing enterprise customers, and avoiding costly sales missteps.
Brendan is passionate about demystifying the sales process for technology entrepreneurs. He helps startups develop robust sales strategies, craft compelling value propositions, and create successful proof-of-concept pilots. Whether working directly with founders, mentoring through startup accelerators, or advising investor portfolios, Brendan thrives on transforming sales potential into measurable business growth.
About Me
Brendan McAdams is on a mission to elevate sales execution for health tech startups. As an expert in B2B sales strategy and enterprise customer acquisition, he empowers founders and sales teams to navigate the complex landscape of healthcare. Through his consulting, coaching, writing and podcast, he guides emerging health tech companies toward building referenceable revenue, landing enterprise customers, and avoiding costly sales missteps.
Brendan is passionate about demystifying the sales process for technology entrepreneurs. He helps startups develop robust sales strategies, craft compelling value propositions, and create successful proof-of-concept pilots. Whether working directly with founders, mentoring through startup accelerators, or advising investor portfolios, Brendan thrives on transforming sales potential into measurable business growth.
Brendan McAdams is on a mission to elevate sales execution for health tech startups. As an expert in B2B sales strategy and enterprise customer acquisition, he empowers founders and sales teams to navigate the complex landscape of healthcare. Through his consulting, coaching, writing and podcast, he guides emerging health tech companies toward building referenceable revenue, landing enterprise customers, and avoiding costly sales missteps.
Brendan is passionate about demystifying the sales process for technology entrepreneurs. He helps startups develop robust sales strategies, craft compelling value propositions, and create successful proof-of-concept pilots. Whether working directly with founders, mentoring through startup accelerators, or advising investor portfolios, Brendan thrives on transforming sales potential into measurable business growth.
Common Questions
How do early-stage health tech companies create a scalable sales strategy?
What are the key differences between selling to hospitals versus health plans?
How can startups effectively price their solutions in competitive markets?
What makes a proof-of-concept pilot successful?
How do founders transition from founder-led sales to a professional sales team?
Common Topics
How to Build a Repeatable Sales Process for Health Tech Startups
Strategies for Landing Enterprise Customers in Complex Markets
Crafting Effective Proof-of-Concept Pilots
Sales Pricing Strategies for Early-Stage Companies
Building Customer Success Frameworks in Healthcare Technology
Navigating Sales Challenges in Health System and Payer Markets


Common Topics
How to Build a Repeatable Sales Process for Health Tech Startups
Strategies for Landing Enterprise Customers in Complex Markets
Crafting Effective Proof-of-Concept Pilots
Sales Pricing Strategies for Early-Stage Companies
Building Customer Success Frameworks in Healthcare Technology
Navigating Sales Challenges in Health System and Payer Markets
Common Questions
How do early-stage health tech companies create a scalable sales strategy?
What are the key differences between selling to hospitals versus health plans?
How can startups effectively price their solutions in competitive markets?
What makes a proof-of-concept pilot successful?
How do founders transition from founder-led sales to a professional sales team?
How do early-stage health tech companies create a scalable sales strategy?
What are the key differences between selling to hospitals versus health plans?
How can startups effectively price their solutions in competitive markets?
What makes a proof-of-concept pilot successful?
How do founders transition from founder-led sales to a professional sales team?
Facts About Brendan
Co-founded Expertscape, a global platform ranking medical experts
Host of the Let's Chat Sales podcast for startup founders
Served as Program Director for AccelerateBaltimore
Author of Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success
Mentor with multiple startup accelerators including Techstars
One of his proudest achievements is helping multiple health tech startups secure their first enterprise contracts


Facts About Brendan
Co-founded Expertscape, a global platform ranking medical experts
Host of the Let's Chat Sales podcast for startup founders
Served as Program Director for AccelerateBaltimore
Author of Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success
Mentor with multiple startup accelerators including Techstars
One of his proudest achievements is helping multiple health tech startups secure their first enterprise contracts
Co-founded Expertscape, a global platform ranking medical experts
Host of the Let's Chat Sales podcast for startup founders
Served as Program Director for AccelerateBaltimore
Author of Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success
Mentor with multiple startup accelerators including Techstars
One of his proudest achievements is helping multiple health tech startups secure their first enterprise contracts.