Hey! I'm Brendan.
I help founders and early-stage sales teams improve sales effectiveness, execution, and customer success.
Do you have these sales challenges?
- New to sales and don't know where to start
- Sales calls feel like they're working, but progress is slow
- Not able to conduct effective discovery (or know what that is)
- Large organizations are complicated, bewildering, and slow
- Sales prospects routinely become unresponsive and disengage
- Don't know who to call, afraid to call, how to start, what to say
- Proposals don't convert
- Sales feels awkward or manipulative
- Not making (enough) sales
Consider this...
- Hearing 'No' is a good thing. (Encourage it.)
- Building trust with customers is easier than you think
- Being fake, sleazy or manipulative is a choice
- B2B and enterprise sales can be unfamiliar and complicated, but it isn't rocket science
- You have skills and expertise you aren't leveraging
- Time is valuable. Don't waste it on unqualified prospects
- The right prospects is better than a lot of prospects
- There is an ideal sales process for every business. Your customers are expecting it
- Sales can be fun, and for founders, it's critical to your long-term success
I help you:
- Get your sales mindset right
- Overcome your fears and worries (legitimate or otherwise)
- Enable customers to make effective decisions faster
- Define, simplify and optimize your ideal sales process
- Establish genuine trust and collaboration with customers
- Conduct useful, efficient sales discovery
- Identify qualified prospects better and faster
- Compress the sales cycle, qualify opportunities with confidence, and create the forward momentum you and your customer want
- Map out and execute on a customer journey that results in customer success, references and ROI
- Uses your 'sales time' productively
How I Can Help
My sales newsletter is a quick, actionable and (hopefully) provocative and entertaining discussion of B2B sales ideas and practices. Sign up and join me as I break down every aspect of B2B sales. (And it's free!)
If you're looking to increase sales, improve client engagement, scale your sales efforts, or simply can't get traction, book a Sales Strategy Session and let's get to work!
Some sales situations require a more extensive, longer-term approach. If you require something more custom (sales training, team coaching, sales mentoring, etc.), let's discuss.
Past Clients
About Me
Hi, I'm Brendan McAdams, and I work with founders, early-stage startups and sales teams, helping them understand and demystify B2B sales process, boost customer engagement and satisfaction, drive sales momentum and traction, and just make the customer purchasing experience better for everyone.
I was an enterprise sales professional for more than 20 years, selling to Fortune 50 companies like AT&T Bell Labs, Merrill Lynch, Citigroup, Aetna and CIGNA. I've run sales organizations, consulted with startups, been a fractional Chief Revenue Officer, run a startup accelerator, and taught numerous classes for entrepreneurs and founders. (I've even been a product manager for a successful healthcare solution.)
This depth of experience has given me the opportunity to work with customers in a wide range of industries, businesses, and circumstances, making almost every mistake and seeing essentially every imaginable sales scenario play out. And it's allowed me to develop a sales approach that is simple, repeatable, effective... and one that works for both you and your customers.
If you're looking to become better at selling and better at delivering a profitable, collaborative experience for both you and your customer, we should chat. Because it's definitely achievable.