Blog

The difference between sale and sell
Articles
Brendan McAdams

How to Think About Sale vs. Sell

Being a salesperson by profession and someone fascinated by the psychology of sales, words like sale and sell naturally intrigue me.

As simple as it may sound, the significance of sale vs. sell is worth some examination for those of us dedicated to the craft of sales.

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Articles
Brendan McAdams

Do You Jump?

Leaving the perceived safety of company employment isn’t for everyone. And it warrants some serious thinking before making the leap. But for many people, that opens up almost infinite opportunity.

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Sales Fundamentals
Brendan McAdams

Big B2B ≠ Everyone

Selling to large enterprises is hard. Sales cycles are protracted and unpredictable.  Product requirements will be extensive and demanding. You’re selling to multiple different personalities,

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Sales Fundamentals
Brendan McAdams

Paint the Picture

Assumptions can be a dangerous thing. I was in a preparing for a follow up sales call with marketing people at one of the premier

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Articles
Brendan McAdams

This is a Test

Here’s a question. How does one get better? How does one improve at something? (Okay, that’s two questions.) Here’s how you don’t improve. Keep doing

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Sales Fundamentals
Brendan McAdams

Founders and Sales

If you’re a founder (or a bootstrapper or solopreneur), keep reading. I have a Public Service Announcement for you. You need to know how to

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