Sales Craft: Don’t Add When You Can Multiply

Sales Craft: Don’t Add When You Can Multiply

Successfully selling to payers requires resources, coordination and logistics, strategies and tactics, discipline and attitude, and all sorts of other military-sounding references…if successfully applied. And while military analogies applied to the sales process are usually trite and tiresome, there’s a particular mindset that I’ve found useful as I approach sales opportunities, and that’s the concept […]